We make it easy to unlock consumer minds

Just what you need to know, on time and budget.

From human insights to action in weeks

Choose a plan

Choose a user/market research plans that meets your business needs

Book your time

Book a virtual consult with us to finalise your research plan

Get actionable insights

Key insights and recommendations to expedite decision-making

“Excellent summary of the qualitative work, great clarity, and sound judgment that stemmed from a solid research experience.”

– Senior Manager, Consumer & Business Insights, McDonald’s

We are not a gig-platform

We’ve worked with some of the world’s most recognizable brands for over 25 years. When you engage idealog, you’re getting experienced market and user researchers who know how to:

  • Define the research problem

  • Design the optimal research methodology

  • Ask the right questions

  • Select the best market research tech to use

  • Present the insights that matter

Person running a market research survey

Make it stand out.

Person filling out market research notes

Authentic & actionable insights

Applying our experience in human insights to the right tech, we help clients identify what matters to their target audience fast and on budget. It starts by giving you the choice of research plans that suits your business’ needs.

User Research

Initial Idea Screening

Pre-launch Disaster Check

Post Launch Evaluation

Validate Big Data Hypotheses

Trend Spotting & Validation

BioPersona Research

Brand Competitiveness

Evaluate Competitor Initiatives

Brand Insights Community

Choose your plan

Popular

$599

Design & Stack

For businesses with a database of customers to use as research participants

  • 3-working days to deliver the research design (methodology, respondent profile, questionnaire or interview/discussion guide and analytical framework)

  • Choice of tech to use

  • 2 amendments

  • No cost of recruitment

Optional:
+$399 to analyze & report findings

$799

Insights Story

For businesses with available data to mine and analyze

  • 5-working days

  • Executive summary of key insights and recommendation

  • 2-hour consultation

$1,999+

End2End

Leave it to us!

  • Full service – design, implement, analyze, and report

  • 6 -12 User Interviews or N=250 online quantitative survey

  • 2-week turnaround time

  • HSBC Bank

    “We have been partners with idealog for many years and their consistency in delivering consumer insights for our business has given us the necessary information to provide relevant and compelling propositions, products and service to our customers. idealog has carved put a niche that is solely lacking in the market for insights that can be put into action whilst considering the limitations and constraints of the environment and business.”

    – Vice-President, HSBC Bank

  • McDonald's Asia-Pacific

    “idealog demonstrated a clear understanding of the brief and ensured we got what we needed within budgetary requirements. Excellent summary of the qualitative work - great clarity and sound judgement that stemmed from a solid research experience. Working closely with the person carrying out the research is a real benefit as we received a truly personal service. idealog added value, were insightful and flexible in fitting into our schedules.”

    – Senior Manager, Consumer & Business Insights, McDonald’s

  • U Mobile

    “It's been a wonderful experience working with a team that is ever dedicated to the success of a client's performance. Having been our agency from the very beginning, idealog's team has greatly contributed to the insights and ideas generation building a solid foundation for moving forward in an ever challenging market and environment.”

    – Senior Manager, Planning, Intelligence and Research, U Mobile

Have a question?

Submit an enquiry using the form below and we’ll be in touch to answer all your questions about your next research project