What Is Interactive Projection Mapping?

Interactive projection mapping utilises technology to manipulate and project imagery onto various surfaces, such as floors and walls. These projections can range from 3D animation to video. However, unlike traditional projection mapping, interactive projection mapping adds a unique dimension by allowing users to physically influence the visual display that appears to an audience.

What Are The Applications Of Interactive Wall Projections?

With interactive projection mapping, you can cover any surface, including floors and walls, with dynamic visuals, transporting audiences into worlds of infinite possibilities, making it an effective tool for various applications, including:

    • An interactive retail hoarding

    • Educational purposes

    • Marketing and promotional purposes

Zodiac’s Interactive Projection Mapping Solution

Our interactive projection mapping solution comes in two different types: Interactive Projectors and LiDar with Projectors. These products can be used to display visually captivating content or to engage viewers in a variety of ways. We can even transform any wall or floor into a touch screen capable of triggering captivating animations whenever users touch any hotspot on the surface by incorporating sensors. Our services come bundled with programming, design, animation, and hardware provision.

Frequently Asked Questions About Interactive Projection Mapping

Why did interactive projection mapping become so popular?

As the wants and needs of customers change, consumers are increasingly more interested in ‘the experience’ that brands can offer them. Interactive projection mapping offers the solution to businesses, creating immersive experiences that captivate audiences in a way that traditional media cannot.

By allowing viewers to actively participate in the content through touch, motion, and other interactive elements, it generates a deeper level of engagement and connection in consumers, allowing brands to offer a unique opportunity to differentiate themselves in a crowded market. The projections are also imminently shareable on social media. That, in turn, leads to greater brand awareness and repeatable use of content in the future.

How much does it cost to implement interactive projection mapping?

The cost may vary depending on the scope and scale of your project. For instance, we offer both interactive wall and floor projections, each requiring different needs to implement. Therefore, we recommend speaking with us and outlining your project needs and goals to enable us to provide a better idea of the total cost of the implementation.

What are the common challenges of interactive projection mapping?

Interactive projection mapping can be complex, often involving various challenges, such as audience size and location, ambient, and site conditions. Therefore, we recommend partnering with an experienced service provider, like Zodiac Solutions, to help streamline the entire process and mitigate risks. 

What are the common environmental factors that can affect interactive projection mapping?

Whether your interactive wall or floor projection is indoors or outdoors, you will need to consider several factors, like the amount of ambient light within the space, the distance of the projector from the projection surface, and if there are any obstructions to overcome.

The MICE registration service entails the collection and processing of information from meeting, incentive, conferences, and exhibition attendees. With this service, attendance tracking, contact information gathering, and personalised experiences for attendees are possible. 

Our team can create custom registration forms with event-specific fields tailored to clients' preferences and incorporating their corporate branding. Additionally, we provide onsite guest check-ins and label printers as needed. To extend the reach of your event's Electronic Direct Mail campaigns, we integrate the solution with Mailchimp, and at the end of the event, we provide clients with detailed analytics and data.

Our expertise lies in the creation of projects using micro-controllers, and we offer two popular types: Arduino and Raspberry Pi. Using micro-controllers, we can design and build a wide range of devices, from LED displays and educational aids to robotic arms and more. 

We can also provide micro-programming and integrate sensors together. Here are some of the sensors that are widely used in different projects: 

1. Proximity Sensor

2. Pressure Sensor

3. PIR Sensor

4. Touch Sensor

Our services include programming, design, soldering and hardware provision.

We can program different movements for robotic arms, depending on its types of application. To enhance user engagement, we can incorporate a green screen as the backdrop and add an overlay for brand promotion. All videos are optimised for TikTok and Instagram and can be downloaded by simply scanning a QR code.

The Dynamic Applications Of Our Robotic Arms

With the ability to program diverse movements tailored to specific applications, our robotic arms can revolutionise the way your audience interacts with your brand. Our robotic arm technology is well-suited for a photobooth experience, allowing users to pivot, tilt, and rotate the cameras in visually appealing ways to ensure every image captured is a work of art.

Engaging with the robotic arm to trigger movement and capture the ideal shot adds an element of interactivity and fun to the proceedings while ensuring the photos and videos captured are of high quality, thus making it more likely for your audience to remember and share their experiences.