UK's Most Trusted App Development Agency
Trust isn't given, it's earned—through consistent results and transparent partnerships. Our psychology-driven approach has made us the UK's go-to agency for anyone serious about creating apps that deliver measurable growth.

Trusted by leading UK companies











Why Choose Our UK App Development Agency?
When selecting a mobile app development partner in the UK, you're making a decision that will impact your business for years to come.
Psychology-Driven Approach
Our proven delivery process focused on psychology and user behaviour takes ideas at any stage and helps refine and deliver products that have a much higher rate of success.
Award-Winning Results
We've produced apps that hit the number 1 spot on the App Store several times and are regularly in the top 5 for various categories, with coverage in leading publications.
Collaborative Partnership
We do all of this in a simple, easy-to-understand and enjoyable way—working in a truly collaborative manner with all of our clients throughout the development process.

"The thing I like about Glance the most is their transparency—I really enjoy working and communicating directly with Simon and the team, something I wasn’t able to do with other development companies. They are not an agency that only does what you tell them to do—they constantly offer advice and explain their decisions, which I really appreciate."

Kelly Crompton
Product Owner
Comprehensive App Development Services in the UK
At Glance, we deliver psychology-driven mobile experiences that drive user engagement and provide measurable ROI through our end-to-end development approach.
Discovery & Strategy
Strategic Roadmapping
We transform your vision into a validated concept through in-depth market analysis, user research, and competitive benchmarking to create a strategic roadmap that ensures your app targets the right audience with features they'll love.
Psychology-Driven UX Design
Our UX designers create intuitive user journeys based on behavioural psychology principles that form positive habits, resulting in 42% higher user retention rates compared to industry averages. We don't just design—we engineer engagement.
Brand-Aligned UI Design
We craft visually stunning, conversion-optimised apps that perfectly align with your brand while implementing psychological triggers that encourage user actions, resulting in apps that not only look great but drive measurable business results.
Development & Engineering
High-Performance Native Apps
Our specialised iOS and Android development teams build lightning-fast native applications with clean architecture, optimised performance, and seamless user experiences that have helped our apps achieve top App Store rankings and great customer reviews.
Scalable Backend Systems
We engineer robust, highly-scalable backend infrastructure and APIs that power your mobile applications with millisecond response times, enterprise-grade security, and seamless third-party integrations to support millions of concurrent users.
Full-Ecosystem Development
Beyond mobile, we create responsive web applications, admin dashboards, and cross-platform solutions that integrate seamlessly with your mobile apps, providing a complete digital ecosystem that delivers consistent experiences across all touchpoints.
Launch & Optimisation
Strategic Market Launch
Our comprehensive launch strategy includes rigorous pre-launch testing, store optimisation, and first-week support that has helped multiple client apps reach #1 positions and top 5 category rankings in app stores, generating immediate user acquisition momentum.
Continuous Improvement
Our data-driven maintenance service includes proactive performance monitoring, regular updates, and A/B testing to continuously optimise user experience. This approach has helped clients achieve 37% improvement in conversion rates and 54% increase in session duration.
Growth Acceleration
Beyond maintenance, we implement strategic growth initiatives including App Store Optimisation, engagement campaigns, and retention strategies that have helped clients achieve 200%+ year-on-year growth and establish market leadership positions.
Our Psychology-Driven Development Process
Unlike traditional agencies, our unique process integrates behavioural science at every stage, resulting in applications that form positive user habits and deliver exceptional business outcomes.
Discovery & Strategy
We begin with deep research into your users' psychology and behaviour patterns to identify the emotional triggers that drive engagement in your market.
- Comprehensive market analysis
- Competitor behavioural mapping
- User persona development
- Strategic roadmap creation


UX Architecture & Prototyping
We design user journeys based on psychological principles, creating interaction patterns that feel intuitive and form positive engagement habits.
- Psychological user journey mapping
- Behaviour-driven wireframing
- Interactive prototyping
- User testing with emotional response tracking
Visual Design & Identity
We craft visually stunning interfaces using psychology-backed colour theory, typography, and visual hierarchy to create emotional connections with users.
- Emotion-driven UI design
- Psychology-based colour schemes
- Branded microinteractions
- Visual engagement pattern design


Engineering & Development
We build your application with clean, maintainable code focused on performance metrics that directly impact user perception and behaviour.
- Behavioural metric-driven development
- Performance optimisation for key user touchpoints
- Platform-specific native development
- Continuous integration with behavioural testing
Launch & Growth Optimisation
We don't just launch apps—we implement continuous improvement cycles based on real user behavioural data to constantly refine the experience.
- Behavioural analytics implementation
- A/B testing of key engagement points
- User feedback collection systems
- Growth hacking based on behavioural insights

Take a Glance at Our Work
Explore how our psychology-driven approach to mobile app development has helped businesses achieve exceptional results across various industries.
CHANEL
The Christmas Hamper app for CHANEL was one of three we produced, with this one being deployed in their Regent Street store in London. Placed at the store entrance to entice shoppers to purchase a customised gift hamper for their loved ones, the app was highly intuitive and tactile.
What We Did

Dee Zaster
Dee Zaster on Monster Island offers a fresh take on the match-three genre through its compelling narrative-driven gameplay. Players guide the resourceful Dee as she navigates a mysterious island filled with quirky monsters and obstacles, matching elements to progress through beautifully designed levels.

The Times
Due to the history of The Times newspaper, the app version had to imitate the print edition as closely as possible. Performance and efficiency was critical to delivering an engaging and fluid reading experience so new caching and navigation techniques were developed especially for this project.
What We Did

No Catfish
The No Catfish dating app revolutionised online dating by implementing advanced biometric authentication to verify users' identities. Utilising facial recognition and liveness detection, the app effectively eliminated fake profiles and deceptive practices that have plagued traditional dating platforms. The innovative security measures fostered genuine connections whilst maintaining user privacy through locally-processed verification technology.

Canon
Originally intended as a back-office training tool, the Canon UST was such a hit that it was released to the general public. The app and CMS allowed Canon to showcase different features of their cameras and allow people to learn key concepts by ‘using’ the cameras in a virtual setting.
What We Did

Scape
Designed for the large numbers of students that use Scape for their accommodation, the Scape Student Living app keeps users up-to-date with their parcels, maintenance issues, events and wellbeing content from a beautifully designed, user-focused app. The app is deployed to multiple countries.
What We Did

CMC Markets
With millisecond accuracy requirements, the CMC Markets trading application had the highest of demands but the lowest of tolerances when it came to speed and efficiency. We had to work at the lowest network level to attain the kinds of performance required of trading apps such as this.
What We Did

Vesta Fitness
The Vesta Fitness app was a geolocated sports-based social network that allowed likeminded people to meet up for training, share their progress and inspire others to take the same journey they have. With a wide variety of sports included, the app catered for a wide demographic.

Clearcast
As a second-screen proof-of-concept, this app used complex audio recognition to sync the device with the adverts the user was currently viewing, providing a much richer shopping experience than TV alone. The app presented fun challenges and games to viewers to increase engagement.
What We Did

We Build Mobile Apps That Get People Talking
We don't just build apps—we create award-winning digital experiences that have captivated media attention across the UK and dominated App Store rankings.

Media Recognition
The apps we've built for our clients have been featured in leading publications and news outlets such as:
Major UK Publications
Lifestyle Publications
Broadcast Media
App Store Achievements
Measurable Results for Our Clients
We're a UK app development team that gets results. Our secret? Psychology-driven design that works for businesses across all sectors.
10m+
Users have downloaded our apps
15+
Industries served with custom apps
#1
App Store ranking for multiple projects
80+
Successful app launches worldwide


Industry Expertise
We've successfully delivered mobile app solutions across numerous industries throughout the UK and beyond.
Retail & Luxury
Creating innovative shopping experiences for brands like Chanel, Canon, and Ziferblat.
Media & Broadcasting
Developing engaging platforms for BAFTA, The Times, The Sun, and Clearcast.
Financial Services
Building secure, high-performance apps for CMC Markets, Minted, and BuaBook.
Health & Fitness
Creating user-focused health solutions with iDrated and Vesta Fitness.
App Development Technologies
At Glance, we leverage cutting-edge technologies to build powerful, scalable, and engaging mobile applications.
Frontend Technologies
- iOS: Swift, Objective-C, SwiftUI
- Android: Kotlin, Java, Jetpack
- Cross-Platform: React Native, Flutter
- Web: Progressive Web Apps, React
Backend Technologies
- Languages: Node.js, Python, Go
- Databases: MongoDB, PostgreSQL
- Cloud: AWS, Google Cloud, Azure
- DevOps: CI/CD, Docker, Kubernetes

Transparent App Development Pricing
As a leading UK app development agency, we believe in complete transparency about the investment required for successful mobile app development.
Don't Want To Wait?
Not sure about your exact budget requirements? Our pricing calculator delivers a personalised estimate in just 2 minutes. Simply answer a few questions about your mobile app idea to receive an instant ballpark figure. It's the perfect starting point for those who need quick numbers for initial planning discussions.

Meet Our Expert Team
Our success is built on the talent and expertise of our dedicated professionals who bring your app ideas to life.

With over 23 years of experience in technology leadership, Simon founded Glance in 2016 with a vision to revolutionise app development through psychology-driven design.
Simon has built our proven delivery process focused on psychology and user behaviour which takes ideas at any stage and helps refine and deliver products that have a much higher rate of success. Under his leadership, Glance has developed award-winning applications for major brands across the UK and worldwide.
Delivery Team

Scrum-certified with technical expertise, Freya delivers projects on time through data-driven team leadership.

Designer skilled in information architecture and visual storytelling to create memorable user-centred experiences.

QA engineer specialising in comprehensive testing frameworks, ensuring exceptional user experiences for our products.
Development Team

Backend specialist who architects data-driven solutions through carefully structured APIs and disciplined development practices.

Backend engineer who implements rigorous deployment automation practices to ensure consistent, reliable application delivery.

Swift developer who emphasises clean code principles and systematic problem-solving to create robust, maintainable iOS applications.

iOS developer crafting elegant, maintainable solutions using advanced Swift and SwiftUI programming techniques.

Kotlin developer with a systematic approach to Android architecture, crafting robust applications with modern design.

Kotlin developer who prioritises robust testing and systematic code refinement to deliver exceptional Android experiences.
Why Our Team Makes the Difference
Our psychology-driven approach to app development is only possible because of our diverse team of specialists. From iOS and Android experts to UX designers and project managers, we bring together the perfect blend of technical skill and human understanding.
Every member of our team is committed to our core philosophy: creating apps that not only function flawlessly but also connect with users on a deeper level through behavioural psychology principles.

What Our Clients Say
"I was impressed with Glance's portfolio and user-based approach to app development, which is complemented by their reliable and knowledgeable team who demonstrate years of technical expertise. They not only delivered exactly what was promised, but also brought innovative and creative solutions to our project throughout the entire development process."

Sanjay Dhir
Director, Select Developments
Frequently Asked Questions
Get answers to common questions about mobile app development and working with our UK-based agency.
Who is behind Glance app development agency?
Glance was established in 2016 as a specialised mobile app development agency in the UK. Our founding team of experienced app developers and UX psychologists created a unique methodology that combines technical excellence with psychological insights for more successful app launches.
What makes Glance different from other app development agencies?
Our proven delivery process focused on psychology and user behaviour takes ideas at any stage and helps refine and deliver products that have a much higher rate of success. We do all of this in a simple, easy-to-understand and enjoyable way—working in a truly collaborative manner with all of our clients.
How long does it take to develop a mobile app?
The timeline for mobile app development varies based on complexity. Typically, our UK app developers can deliver an MVP in 1-3 months, a professional mobile application in 3-6 months, and enterprise-level solutions in 6+ months. Each project receives a detailed timeline during the Discovery phase.
How much does it cost to develop a mobile app in the UK?
Mobile app development in the UK typically ranges from £30,000 for basic MVPs to £120,000+ for complex enterprise solutions. As a UK app development agency, we provide detailed, transparent quotes based on your specific requirements rather than one-size-fits-all packages.