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Aligning brand marketing and demand generation

Alpha House, 100 Borough High Street
London, England SE1 1LB United Kingdom
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About

Successful B2B brands are investing in brand marketing. There have been a swathe of recent reports – from the likes of the Boston Consulting Group, Google, LinkedIn, Ipsos, Businesswire – all demonstrating how brand marketing can help drive performance in B2B. Not only that, but they point to the positive impact brand marketing has on demand generation. But only if these two areas of marketing work in harmony.

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