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Blue Car Rental was founded in 2010. We are the largest local car rental in Iceland and although we offer a car rental service we are so much more than that. The car rental industry is complex and Iceland as a destination is very unique. And we get that. We know that the car is a vital part of your trip and with the newest car fleet in Iceland and close to 100 employees we put transparency, safety and the customer journey on top of everything
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