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Designing a Point of Purchase Display? Keep These Best Practices in Mind

5263 Schaefer Ave, Chino,
Chino, California 91710 United States
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There are many reasons why brands invest heavily in POP displays as part of their greater marketing and promotions mix. Key benefits provided by point of purchase displays include:

POP displays spotlight products right at the sales floor level, drawing attention in ways shelved items cannot. Bright colors, large text, high-quality images, and eye-catching shapes are used to emphasize brand visibility over competitors.

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