Your hair is at its peak when you’re a child. I’ve been on a long quest to find products and treatments that restore my strands to that untreated, uncolored level of health — and we’ve finally found the transformative solution of your dreams: “hair Botox.” Despite the name, Botox for your hair doesn’t involve the toxin that paralyzes your muscles to smooth out fine lines and wrinkles as it does in the skin care world. In this context, it works as an extra-nourishing and reparative treatment that leaves your strands as close to their virgin state as possible (hence its association with the anti-aging skin toxin.) “Imagine the strongest hydrating mask that you could get — that’s what hair Botox is,” says Juliana Ohlmeyer, a New York City-based stylist and color pro. “It just deeply moisturizes and brings out the best of your hair.”
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