About
Isuzu China is a joint venture between Isuzu Motors Limited and China Qingling Truck Group Co., Ltd. The joint venture is known as Chongqing Isuzu Motors Co., Ltd, and it is responsible for the production, marketing, and sales of Isuzu vehicles in China. One of the key factors that has contributed to Isuzu’s success in China is its strong focus on research and development. The company has invested heavily in R&D to ensure that its vehicles are tailored to the specific needs of Chinese customers. For example, Isuzu China’s pickups and SUVs are designed to be able to handle rough terrain and harsh weather conditions, which are common in many parts of China. Additionally, the company’s commercial trucks are optimized for fuel efficiency and low emissions, which is a major concern for Chinese customers. Isuzu China has also been successful in building a strong dealer network across the country.
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